Website analytics are an essential part of digital marketing but it is the biggest pain in the arse for an agency. You build a website and add tracking code from a dedicated web stats service (ie Webtrends) and everything’s great. But then the client asks you to add Google Analytics tracking code to the site as well. Why?
“When you change the way you look at things, the things you look at change” - Wayne Dyer
I love this. It’s very true. Perhaps obviously true. But when you think about it, we could all benefit from looking at certain things differently.
1. Go to Spotibot.com/playlist
2. Enter an artist or band name
3. Click generate playlist
4. Marvel as a playlist is generated using data from Last.fm’s database that you can drag and drop into Spotify for instant listening.
A great way to find more bands, well done @asmitter
In 17 days, the movie Avatar has already made $1 billion at the box office making it the 4th biggest film of all time, and I would suspect it will go on to become the biggest film of all time.
Good job too, because Avatar cost approximately $280 – $310 million to produce (plus $150 million for marketing) – an unreal sum of money. But when you look into some of the tech behind Avatar you can start to see why it cost so much.
I am a huge fan of website optimisation. Pre web build usability reviews and post build data analysis are both essential but nothing helps you tweak your website towards perfection better than live unbias website optimisation tests using tools such as Google Website Optimizer (free and good enough for most digital marketers).
While most people will test a few different images and the placement of calls-to-action, it is important not to forget that optimising your copy is just as important and nothing has made me realise this more than the book, ‘Nudge‘ by Thaler & Sunstein.